News
1st Ever Interactive Music Video Network - SWRV
07/27/2010
Music Choice Lanches SWVR, First-Ever Interactive Music Video Network on HTC Digital Cable
NEW YORK, NY—Music Choice® announced today the launch of SWRV™ on HTC Digital Cable—the first 24/7 interactive music video network that puts the viewers in control.
From creating and starring in video dedications, to voting for the next video to play, and even taking over their own show, viewers can interact with and control SWRV content through their mobile devices and online at http://www.swrv.tv. SWRV will feature primarily mainstream pop and hit-driven music videos.
HTC Digital Cable customers with a set-top box can now tune to channel 900 to be the first to experience a full schedule of original SWRV programming, including:
- Vid-ications™ – The only program that allows viewers to create video intros or dedications to their family and friends. Utilizing multiplatform technologies, viewers are able to submit video dedications (“vid-ications”) via texting, uploading video online and submitting photos. Vid-ications allow the viewer to be an integral part of the show on-air as well as online.
- SWRV™ Takeover – The viewer is in full control! The viewer creates their own playlist consisting of three videos and becomes the ultimate VJ. Additionally, as the videos are playing, other viewers are encouraged to comment on how good the VJ is.
- Majority Rules™ – Combines the look and feel of comic books and graphic novels into a setting where viewers can vote on a selection of three videos, either online or via texting, to determine the next video to play.
- Level 10™ - On Level 10, it’s all about keeping your favorite videos at the top of the list! The video with the most votes makes it to Level 1 and plays next! As the show progresses and viewers vote via text and online the rankings will change depending on the number of votes the video receives. The Level 1 video will play next and the Level 10 video will be eliminated.
“There’s no denying that interactivity is a big direction for TV and SWRV is up to the task of leading that charge, “ stated Dave Del Beccaro, President and CEO at Music Choice. “It’s clear that today’s generation of music fans are interested in having a say and participating in their programs; we’re excited to be giving them a music video network they can control and be a part of, while also connecting with their friends in their existing social networks.”
“We are thrilled about the addition of an interactive channel to our lineup. This channel is the first of its kind and we are excited about what it will offer to our customers,” said Sandy Hendrick, HTC Marketing Supervisor.
Currently, HTC Digital Cable gives subscribers access to more than 200 channels including 46 CD quality, commercial free music channels. HTC Digital Cable also offers DVR (digital video recorder) HDTV (High-definition television) and VOD (Video on Demand). The DVR lets you record your favorite programs, view programming whenever you want and pause, and rewind live TV. HDTV makes a huge difference with brighter colors, sharper picture, and crystal clear digital-quality sound.
For more information on SWRV log on to www.swrv.tv or to become part of the SWRV community join us on Twitter: @SWRV_TV or Facebook: www.facebook.com/swrv.tv
For more information on HTC Digital Cable, call 365-2154, log on to http://www.htcinc.net/cable.cfm or visit any of the ten branch locations in Carolina Forest, Coastal Grande Mall, Conway, Loris, Myrtle Beach, Socastee, Little River, Murrells Inlet, NMB or the newest store located at Towne Centre in Carolina Forest.
About Music Choice:
Music Choice, the award-winning, multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice.
www.musicchoice.com | Twitter: @MusicChoice | Facebook: www.facebook.com/MusicChoice
About HTC
HTC, Inc. is the nation’s largest telephone cooperative and the 18th largest telephone company. Founded in 1952, HTC celebrates more than 55 years of service to the community as a local communications leader.
HTC offers local telephone service, long distance, Digital Wireless, Digital Cable, High-Speed Internet Access, and advanced business services such as Remote Recovery Services, Local Area Network (LAN) and Wide Area Network (WAN) design, firewall and Virtual Private Network (VPN) security. HTC Communications, LLC, a wholly owned subsidiary of HTC, Inc., offers local telephone service in the city of Conway, Myrtle Beach, North Myrtle Beach, Little River, Pawleys Island and the city of Georgetown. A full menu of communications services are available from HTC Communications including, local telephone service, long distance, Digital Wireless, Digital Cable and High-Speed Internet access. HTC also provides Home Security and Fiber to the Home technology called HTC Bluewave, a state-of-the-art fiber optic network that delivers unparalleled bandwidth for extremely high-speed Internet access and data transmittal, 100 percent digital cable TV video, and traditional voice service through a single delivery point to a customer’s home.
For additional information about HTC, call (843) 365- 2154 or visit www.htcinc.net.
